The First banner for AT&T that appeared on Hotwire in 1994.
Supranet Communications


First Banner Ad


On 27 October 27, 1994 the first banner went live on hotwired.com. It was for AT&T and for over four months 44% of those who saw it — clicked on it.

It was 468 pixels wide by 60 pixels deep. This banner size became the standard for many years including these used by Supranet in 2006.

Supranet Communications banner ad

Supranet Communications banner ad

Supranet Communications banner ad

Supranet Communications banner ad

Supranet Communications