Overly Attached Girlfriend or OAG (2012)

In 2012 Justin Bieber launched a contest to accompany the release of his new fragrance Girlfriend. He challenged fans to rewrite the lyrics to his song "Boyfriend" from the girlfriend's point of view, then upload a video of them singing the song to YouTube.

Laina Morris submitted her "girlfriend" video that was then noticed by the social news website Reddit and quickly became popular, gaining more than 170,000 views the first day. Arising from the success of the video, 'OAG' became an Internet meme that features Morris smiling and staring maniacally at the camera with different messages. To date, Morris's video has obtained 21 million views on YouTube and, in 2019, CNet included "Overly Attached Girlfriend" as one of the top 15 memes of the decade.